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Twitter’s Data Business Is Growing As It Courts Developers

Twitter’s Data Business Is Growing As It Courts Developers – Data was once the core of Twitter’s business. In 2010, 75 percent of Twitter’s revenue ($21 million) came from data and just $7.3 million from advertising. That ratio changed in 2011 when advertising jumped to $77.7 million and data only grew to $28.6 million.



 
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Twitter was not always an advertising business, and it doesn’t want to limit itself to promoted tweets. Under second-time CEO Jack Dorsey, the company has been reinvigorating its foundation as a real-time data service, and the revenue is following. Since Dorsey arrived last summer, he has been cultivating relationships with developers — particularly those who pay…



 
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