Artificial Intelligence Start-Up to Launch Interactive Shopping Assistant

Our shopping queries are endless. And we had always wished for a one point solution where all our queries can be addressed. For sure there are unlimited resources out there on the internet. But in our busy lives the effort and time required to research and figure out answers are questionable unlike an offline experience where we can seek the help of a store salesman.

Mumbai based Artificial Intelligence start-up, Selekt.inis building an intelligent assistant for product discovery. It can interact, understand and guide customers in selecting products that suit their needs, making it the first of its kind shopping assistant in India. Selekt.in uses a chat interface for interactions. The unique feature of the product is that the interactions can be both human-like as well as technical in nature. A few of the queries which Selekt.in can answer are – Tops for office wear, Red sleeveless dresses for casual wear, Bold Red Wedding Dresses for Tall women with fat belly under 3000, and so on.

The start-up team consists of Samba Siva Rao (B. Tech from IIT Bombay), Prashanth Sai (B. Tech from IIT Bombay) and Suvindh (IIM Indore)

“Our aim is to create a product that can give an offline-like assistance to online users”. – Suvindh, Co-founder

Selekt.in depends on a complex category level Knowledge engine which is the Pandora box for all types of shopping queries. In addition, it uses feature engineering, structured data and machine learning techniques to decide on what information to ask from a user to offer him/her a better and personalized recommendation.

Most of the recommendation engines currently available are dependent on implicit data which assumes a lot about the user, whereasSelekt.in sees an opportunity to collect explicit data smartly and achieve an exponential difference in recommendation accuracy.

“Explicit Data is more convincing and assuring thereby making recommendations better” – Sai Prashanth, Co-founder & Product Head

Selekt.in has raised seed funding from Kashyap Vadapalli (CMO, Pepperfry), Abhimanyu Lal (CBO, KartRocket), Deepak Gupta (Co-Founder, Equity crest), Anubhav Sonthalia (Co-Founder, Sokrati.com) and Selekt’s Founder and Promoter Ravi Sekhar (ex- Head Digital Marketing and CRM at eBay)

The Product is currently in the beta testing phase. They have a website and an Android App. Women’s fashion would be the first category that Selekt.in will be launching in May’17.

AI is currently the space to watch-out for and it wouldn’t be long until we experience it everywhere including online shopping. The young entrepreneurs associated with Selekt.in are always fascinated by what computers can do and it would be interesting to envisage an AI system like Selekt.in to be the best shopping friend for an online shopper in the future.

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